Kiehls Project

KIEHL'S

ART DIRECTION

Kiehl's is a cosmetic brand from New-York with a rich history and strong identity. The new visual territory that Marcel has been working on is focusing on a mix-media treatment that helps to convey the product benefits in an unexpected way.

                MOODBOARD


               



TECHNIQUE

We want to create a porous visual language where texture and depth are the main focal point. Products, paper, duct tape, paper-clips, liquid, cream, each element needs to feel almost tangible in every asset we create.







                  APPROACH
  

Using a combination of real shots placed on printed backgrounds, this treatment creates intriguing and eye-catching visuals opening a wide range of possibilities and storytelling.

                → Hero Product visuals

    


                → Skin focused visuals




                → Lifestyle visuals




                → Overview of the visual territory

 



Crédits
Agency: Marcel
CCO: Youri Guerassimov & Gaëtan du Peloux
CD: Gabrielle Attia
Copywriter: James Blose
Art Direction: Aleksandar "Aleksey" Marjanovic & Jade Dudot
Global Business Director: Nathalie Do Dang Vinh
Head of production: Timothé Rosenberg


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